Isabel Miller
Communications | Marketing | Events
Thank you for taking the time to view my portfolio! I graduated from Iowa State University in 2019 with a Bachelor of Science in Public Relations and International Studies. During college, I completed two public relations internships—one in higher education and one in the non-profit sector—gaining foundational experience in communications and community engagement.
My marketing career began in Charlotte, NC, where I served as a Marketing Executive at Merlin Entertainments. There, I gained hands-on experience in field marketing, event planning, and media relations. Eager for a new challenge, I moved to Asheville, NC, to join The Omni Grove Park Inn & Spa as the Brand Communications and Events Manager. Over the past few years, I’ve led nationally recognized events like The National Gingerbread House Competition, represented the resort in media interviews, and directed marketing strategies across both organic and paid channels.
In my most recent role as the Director of Marketing & Communications at The Omni Grove Park Inn & Spa, I oversaw all marketing and PR efforts for a 513-room resort featuring multiple dining venues and leisure experiences. With more than six years of professional experience in marketing, events, and communications, I’m excited to share my journey with you.
Communications & Strategy
In late September, Hurricane Helene devastated Western North Carolina, leaving many small businesses unsure if they would ever reopen. The Omni Grove Park Inn & Spa was temporarily closed due to widespread power outages, lack of potable water, and no internet service. In the aftermath, we made the difficult decision to cancel our most anticipated and beloved event, The National Gingerbread House Competition. However, rather than allowing this setback to define us, I spearheaded an initiative called The Gingerbread Trail of Giving. The initiative had three core goals: to rebuild and strengthen our reputation within the community, to provide meaningful support to those impacted by the hurricane, and to honor our cherished gingerbread tradition in a way that was both impactful and sensitive to the situation. Below is a compilation of crisis communications efforts and press coverage secured from November to December 2024.
